Privacy Policy

The Savile Row Forge - Privacy Policy

This Privacy Policy explains how The Savile Row Forge ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website, use our services, or interact with us. We are committed to safeguarding your privacy and ensuring compliance with applicable data protection laws. Our commitment to bespoke tailoring extends to our commitment to the privacy of our esteemed clientele.

1. Information We Collect

We collect various types of information to provide and improve our services. This may include:

• Personal Identification Information: Such as your name, email address, phone number, postal address, and date of birth, collected when you make an enquiry, book an appointment, or place an order. This information is essential for us to communicate with you, process your orders, and tailor our services to your preferences.
• Payment Information: While we process payments securely, sensitive financial details like full credit card numbers are handled by trusted third-party payment processors. We may retain partial payment details for order verification and historical purposes, such as the last four digits of your card or payment method type.
• Technical Information: Including IP addresses, browser type and version, operating system, referral sources, and website usage data (pages visited, time spent on site). This is collected automatically through cookies and similar technologies to enhance your browsing experience and improve our website’s functionality.
• Communication Data: Records of your correspondence with us via email, phone, or our website's contact forms. This helps us maintain a history of our interactions and provide consistent service.
• Preferences and Measurements: Information about your style preferences, fabric choices, and body measurements, which are crucial for creating your bespoke garments. This data is stored securely and used solely for the purpose of crafting your custom suits.

2. How We Use Your Information

Your information is used for several key purposes:

• To Provide and Manage Our Services: This is the primary use, including processing your orders, creating custom garments, managing appointments, and facilitating communication regarding your bespoke tailoring journey.
• To Improve Our Website and Services: By analysing website usage data, we can identify areas for improvement, enhance user experience, and develop new services that meet your needs.
• To Communicate with You: We may use your contact information to send you updates about your order, respond to enquiries, provide customer support, and, with your consent, inform you about new collections, promotions, or special events. You can opt-out of marketing communications at any time.
• For Legal and Security Purposes: To comply with legal obligations, enforce our terms and conditions, and protect the security and integrity of our business and customers.
• Personalisation: To offer a more personalised experience, remembering your preferences and past purchases to make future interactions more efficient and enjoyable.

3. Data Security and Storage

We take the security of your personal data very seriously. We implement appropriate technical and organisational measures to protect your information from unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure server infrastructure with regular security audits.
• Encryption of sensitive data during transmission and storage where appropriate.
• Access controls to limit who can access your data within our organisation.
• Regular backups to prevent data loss.

Your data is stored for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. We have a data retention policy in place to ensure that information is not kept for longer than is necessary.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, understand how you interact with our site, and improve our services. Cookies are small text files placed on your device when you visit a website. You can find more details in our Cookies Policy.

5. Third-Party Services

We may use third-party service providers to assist us in operating our business and providing services to you. These providers have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose. Examples include payment processors, shipping couriers, and marketing analytics services. We ensure that these third parties adhere to strict data protection standards.

6. Your Data Protection Rights

Depending on your location, you may have certain rights regarding your personal data. These can include:

• The right to access: You can request a copy of the personal data we hold about you.
• The right to rectification: You can request that we correct any inaccurate or incomplete personal data.
• The right to erasure (right to be forgotten): You can request that we delete your personal data under certain circumstances.
• The right to restrict processing: You can request that we limit the way we process your personal data.
• The right to data portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format.
• The right to object: You can object to the processing of your personal data for certain purposes, such as direct marketing.
• The right to withdraw consent: If we are processing your data based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided below.

7. Changes to Our Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in accordance with legal requirements. We will post any changes on this page and update the "last updated" date at the top of this policy. We encourage you to review this policy periodically.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please do not hesitate to contact us:

Last Updated: October 26, 2023